Giants Museum of Natural Sciences Brussels
An immersive exhibition at the Museum of Natural Sciences in Brussels, featuring 11 life-size prehistoric animals brought to life through impressive scenography.
The exhibition’s scenography combines geometric, faceted shapes with recycled PET felt, creating a distinctive 3D effect. The graphic design focuses on the integration of typography and prints across the felt panels, carefully aligned with each polygonal surface.
Created at Fisheye
Anti-Recruitment Campaign Grant Thornton
An unconventional employer branding campaign designed to make Grant Thornton stand out in the competitive war for talent. By telling potential candidates not to apply, the campaign used reverse psychology to challenge traditional recruitment advertising and spark curiosity.
Concept & Art Direction
Built around a bold Employer Value Proposition, the concept turned conventional recruitment messaging upside down. The visual direction reinforced this rebellious approach through striking anti-ads and a consistent campaign identity.
Launched across digital and social media, outdoor advertising, recruitment events and internal communications, the campaign brought a distinctive voice to Grant Thornton’s employer brand.
Created at Com&co
Fragma (Concept) BRUSK
A series of temporary art installations proposed for the city of Bruges, bringing fragments of the future BRUSK art hall into public spaces. Designed as part of an urban art procession, the installations invite passers-by to discover art in unexpected places.
Art Direction & Graphic Concept
The visual identity, using the existing brand, was built around one continuous, oversized banner that wraps around the modular structures. Combining a bold graphic pattern with colour variations and integrated information about BRUSK, the banner serves both as a recognisable visual element and a large-scale information carrier. A graphic identity that becomes part of the scenography itself.
Created at Fisheye
Catch the Fiber Proximus
As part of OVAL’s “Catch the Fiber” campaign for Proximus, Fisheye brought the concept to life through a high-tech vending machine featuring an interactive game. Visitors could test the speed and stability of Proximus Fiber while competing for exciting prizes.
Game Design & Experience
The digital experience included the visual identity and UX/UI design of the game, developed in line with Proximus’ brand guidelines while introducing a playful and distinctive visual language. The design extended beyond the screen, connecting the game interface with the machine’s physical features.
Custom LED animations, synchronized with the gameplay and prize dispenser, brought the entire experience together. From the digital interaction to the physical installation, every element was designed to create one cohesive brand experience.
Created at Fisheye
Giant shrimp City of Ostend
An eye-catching interactive installation for the City of Ostend, designed to draw attention to the Vistrap and its fresh, locally caught fish. Standing almost three metres tall, the giant shrimp invites passers-by to discover the journey of fish from sea to market.
Design & Interaction
The overall design of the eyecatcher combines a striking shrimp-shaped structure with an interactive experience. By turning a wheel, visitors travel back in time through video footage of fishing boats heading out to sea, complemented by facts and information in four languages.
As a permanent installation on the Belgian coast, the design also had to withstand harsh weather conditions and the corrosive effects of salt air. The robust metal structure houses an outdoor screen and the technology behind the interactive experience.
Created at Fisheye
